Stands for "Search Engine Optimization."

SEO is a the crucial process of improving the visibility and ranking of your website in search engine results pages, also known as SERP. The ultimate goal of SEO is to boost organic traffic to your site by making it more relevant for specific search queries or keywords. This is achieved through a variety of strategies and techniques that help search engines understand and value your website's content, ultimately leading to increased visibility and potential customers.

At its core, SEO involves optimizing various elements of a website. Foremost is the content itself, ensuring it provides value and meets users' needs. Next are HTML elements, such as meta tags and image alt tags, which help describe the content on the page. Technical aspects are also important, such as improving site speed, ensuring mobile-friendliness, and securing the site with HTTPS.

Keyword research is foundational to SEO efforts, guiding the creation and optimization of content to meet user search intent.  It involves identifying the terms and phrases that potential customers use to find products, services, or information online.  By incorporating these keywords into website content in a natural and user-friendly manner, a site can improve its relevance and visibility for those searches.

Another critical component of SEO is building high-quality backlinks from other websites. Backlinks serve as endorsements, indicating to search engines that other sites consider the content valuable and relevant. The number of inbound links can significantly impact a site's ranking in search results.

SEO is not a one-time task but a continuous process of improvement and adaptation to users' evolving behavior. It requires regular analysis and adjustments to stay ahead of competitors and respond to new search engine guidelines and updates.


In a nutshell, Search Engine Optimization is all about making your website more attractive to search engines and users alike. By providing high-quality content, optimizing technical aspects of the site, and establishing a network of backlinks, you're not just improving your online presence but also attracting more organic traffic and achieving better rankings in search engine results. In other words, you're making your mark in the digital world.

Updated May 18, 2024 by Nils-Henrik G.
Reviewed by Per C.

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