Home : Internet Terms : Landing Page Definition

Landing Page

A landing page is an informational or promotional webpage a user "lands on" after clicking a link. Most online advertisements link to a landing page that corresponds with the content of the ad.

Landing pages often have a simple design and a primary call to action, such as "Learn More," "Download Now," or "Buy Today." The goal is to minimize distractions and guide the user to take a specific step. Some landing pages use the associated website template, while others may have a completely different design. They may be integrated into a website or published as "standalone" pages that do not link back to the primary site.

Examples of landing page entry points include:

  1. A sponsored search result
  2. A link in a marketing email
  3. A link in a YouTube video
  4. A button in an app, such as "Upgrade Now"
  5. A promotional URL in a physical mailing

Landing pages commonly include analytics code for tracking and marketing purposes. The analytics data may include things like source/referrer, IP address, platform, and link clicks. These metrics help marketers determine how effective each landing page is and can be used for remarketing purposes, such as customizing ads for repeat visitors.

Updated: April 8, 2021

Cite this definition:

https://techterms.com/definition/landing_page

TechTerms - The Tech Terms Computer Dictionary

This page contains a technical definition of Landing Page. It explains in computing terminology what Landing Page means and is one of many Internet terms in the TechTerms dictionary.

All definitions on the TechTerms website are written to be technically accurate but also easy to understand. If you find this Landing Page definition to be helpful, you can reference it using the citation links above. If you think a term should be updated or added to the TechTerms dictionary, please email TechTerms!

Subscribe to the TechTerms Newsletter to get featured terms and quizzes right in your inbox. You can choose to receive either a daily or weekly email.

Sign up for the free TechTerms Newsletter

How often would you like to receive an email?

You can unsubscribe at any time.
Questions? Please contact us.