CPA

Stands for "Cost Per Action," and is used in online advertising. CPA defines how much revenue a publisher receives when a user clicks an advertisement on his website and then completes a certain action. For example, a publisher may place a banner or text link from an advertiser on his website. When a user clicks the link, she is directed to the advertiser's website. She might then be asked to fill out a form or take a survey. If she completes the form or survey, the action has been completed, and the advertiser pays the publisher a certain amount based on the CPA.

CPA and CPL (cost per lead) are often used interchangeably, though CPA is more generic.

Updated in 2006 by Per C.

quizTest Your Knowledge

The domain name system is managed by which organization?

A
ISO
0%
B
IEEE
0%
C
ICANN
0%
D
ANSI
0%
Correct! Incorrect!     View the ICANN definition.
More Quizzes →

The Tech Terms Computer Dictionary

The definition of CPA on this page is an original definition written by the TechTerms.com team. If you would like to reference this page or cite this definition, please use the green citation links above.

The goal of TechTerms.com is to explain computer terminology in a way that is easy to understand. We strive for simplicity and accuracy with every definition we publish. If you have feedback about this definition or would like to suggest a new technical term, please contact us.

Sign up for the free TechTerms Newsletter

How often would you like to receive an email?

You can unsubscribe or change your frequency setting at any time using the links available in each email.

Questions? Please contact us.