Bitrate is the measurement of the speed at which data is transferred or processed. It may refer to the transfer speed of a network or data connection, or to the data required per second to store and play an encoded media file. In both cases, bitrate is measured in bits per second (bps), kilobits per second (Kbps), megabits per second (Mbps), or gigabits per second (Gbps).

Data Transfer

A computer network or data connection's bitrate measures the speed at which data moves from one location to another. A connection's maximum possible bitrate is known as its bandwidth. For example, a cable modem connection may let you download a file at 250 Mbps; when that finishes, you could transfer that file to an external disk over a USB connection at 600 Mbps.

Data transfer rate measurements use bits per second, not bytes per second. Eight bits make up one byte, so 1 megabyte/second is 8 megabits/second.

Media Encoding

An audio or video file's bitrate measures how much data a file needs per second of playback. The bitrate (along with the codec used to encode it) is a standard benchmark that measures a file's quality. A higher bitrate requires less media compression, resulting in fewer compression artifacts and better dynamic range. For example, an MP3 file encoded at a bitrate of 256 Kbps will sound clearer than one encoded at 96 Kbps, since it includes more data per sample. A high-definition MP4 video encoded at 18 Mbps will look better, with fewer artifacts and more accurate colors, than one encoded at 6 Mbps.

A high-definition video and its bitrate
A high-definition video and its bitrate

A file's bitrate is particularly important for streaming media since it determines how much network bandwidth is necessary for uninterrupted playback. Streaming media services often store several versions of a file, encoded at different bitrates. This allows them to serve higher-bitrate files to devices with faster connections and send files compressed at lower bitrates when less bandwidth is available.

Updated April 10, 2023 by Brian P.

quizTest Your Knowledge

Which of the following adjusts the output of different audio frequencies?

Correct! Incorrect!     View the Equalizer definition.
More Quizzes →

The Tech Terms Computer Dictionary

The definition of Bitrate on this page is an original definition written by the team. If you would like to reference this page or cite this definition, please use the green citation links above.

The goal of is to explain computer terminology in a way that is easy to understand. We strive for simplicity and accuracy with every definition we publish. If you have feedback about this definition or would like to suggest a new technical term, please contact us.

Sign up for the free TechTerms Newsletter

How often would you like to receive an email?

You can unsubscribe or change your frequency setting at any time using the links available in each email.

Questions? Please contact us.