Home : Software Terms : Vertical Market Software Definition

Vertical Market Software

A vertical market is one that supplies goods to a specific industry. For example, a MIDI keyboard manufacturer develops products for a vertical market since the keyboards are only used by people who want to create music on their computers. Vertical market software, therefore, is software developed for niche applications or for a specific clientele.

For example, investment, real estate, and banking programs are all vertical market software applications because they are only used by a specific group of people. Scientific analysis programs, screenplay writing programs, and programs used by medical professionals are also vertical market software because they cater to a specific audience. There is typically not a lot of competition in vertical markets, but it can still be a risky industry since developers are highly dependent on specific clients to buy their products. The opposite of vertical market software is horizontal market software, which is developed for the general public or multiple industries.

Cite this definition:

https://techterms.com/definition/verticalmarketsoftware

TechTerms - The Tech Terms Computer Dictionary

This page contains a technical definiton of Vertical Market Software. It explains in computing terminology what Vertical Market Software means and is one of many software terms in the TechTerms dictionary.

All definitions on the TechTerms website are written to be technically accurate but also easy to understand. If you find this Vertical Market Software definition to be helpful, you can reference it using the citation links above. If you think a term should be updated or added to the TechTerms dictionary, please email TechTerms!