PPL

Stands for "Pay Per Lead." PPL is similar to CPL, but measures the cost per lead from the advertiser's perspective. For example, if an advertiser pays $500 for 1,000 leads, the advertiser's average PPL is $0.50 ($500 ? 1000). Leads can be anything from basic page views to product purchases or new service signups. Leads that generate more revenue generally have a higher PPL.

Advertisers often monitor PPL to measure the effectiveness of certain ads. By comparing the average revenue per lead to the PPL cost, the advertiser can determine if the ads are increasing or decreasing profit. For example, if a the average return on a lead is $0.80 and the PPL is $0.50, there is an average profit of $0.30 per ad. However, if the average return is less than $0.50, the ads should be modified or stopped since the leads cost more than the revenue they are generating.

"PPL" is also used in online chat as an abbreviation for "people."

Updated October 16, 2007

Definitions by TechTerms.com

The definition of PPL on this page is an original TechTerms.com definition. If you would like to reference this page or cite this definition, you can use the green citation links above.

The goal of TechTerms.com is to explain computer terminology in a way that is easy to understand. We strive for simplicity and accuracy with every definition we publish. If you have feedback about the PPL definition or would like to suggest a new technical term, please contact us.

Want to learn more tech terms? Subscribe to the daily or weekly newsletter and get featured terms and quizzes delivered to your inbox.

Sign up for the free TechTerms Newsletter

How often would you like to receive an email?

You can unsubscribe or change your frequency setting at any time using the links available in each email.

Questions? Please contact us.