CRM

Stands for "Customer Relationship Management." This is a business term that started somewhere in the deep abyss of the IT (Information Technology) world. CRM refers to solutions and strategies for managing businesses' relationships with customers. (I suppose that's why they call it customer relationship management). With the advent of Web retailing, companies have found it hard to develop relationships with customers since the e-commerce interface is so impersonal. After all, don't you miss the firm handshake and sparkling smile of the salesperson who just sold you the most expensive computer system in the store? Well, whether or not you miss the personal experience of the retail store, the goal of CRM is to give you that feeling when you buy products over the Internet. When it comes to CRM, customer service is the number one priority. Yes, all companies seem to make that claim, but when online businesses create CRM models, it really is the case.

Updated 2006

Definitions by TechTerms.com

The definition of CRM on this page is an original TechTerms.com definition. If you would like to reference this page or cite this definition, you can use the green citation links above.

The goal of TechTerms.com is to explain computer terminology in a way that is easy to understand. We strive for simplicity and accuracy with every definition we publish. If you have feedback about the CRM definition or would like to suggest a new technical term, please contact us.

Want to learn more tech terms? Subscribe to the daily or weekly newsletter and get featured terms and quizzes delivered to your inbox.

Sign up for the free TechTerms Newsletter

How often would you like to receive an email?

You can unsubscribe or change your frequency setting at any time using the links available in each email.

Questions? Please contact us.